I was having a conversation recently about how the majority of readers are women and then I wondered what the numbers are. So I looked it up. This article puts it at an 80/20 split, meaning that women make up 80% of book-buyers. And despite their clear domination over the market, it is still geared toward men.
The article above mentions how the vast majority of books are reviewed by men and they're reading male authors. This is crazy-making as a female writer who is hesitant to embrace the women's fiction label. There's a reason this genre does so well- most readers are women!- but this tag alienates a male audience.
When I had my work posted on authonomy, there was no women's fiction tag and half of the readers supporting my book were men. I am a woman and my main character is a woman, but I don't understand why that means only women should read my book. I read books written by men with male protagonists and I never think: "Wow. That was such a guy story. Can't relate."
I can't decide whether women should be insulted that men won't read our work or if men should be insulted that the people advertising books don't think they're capable of reading outside their gender.
I'm pretty sure it's insulting though, one way or the other.